We are Croci

Close to pet lovers for over 30 years


Customers spread across the world


Products developed



34 years of activity

Our brands

Who we are

CROCI SpA was born in Varese in 1990, thanks to the intuition of the founder Dario Croci and his love for animals, consolidated by his decades of experience, which began in 1984 with his pet shop. Today, the company has a rich product portfolio, with a catalog of over 10,000 references ranging from accessories to pet food up to the production of a vast collection of dog clothing. This was made possible thanks to the tenacity and experience of Dario Croci, who was able to combine his profound knowledge of the canine world, accumulated over thirty years of activity, with his origins from a family of textile traders who passed on to him the love and passion for this world.

Where we are

The headquarters of CROCI SPA is in Castronno (VA) – a few meters from the Milan-Varese motorway exit – and boasts a large surface area of ​​42,000 m2 intended for the warehouse, offices, research and development laboratory and showroom. In Germany there is the German Amtra CROCI branch which, with its strategic position in Frankfurt, serves the entire Northern European market.

Our mission

For over 30 years, Croci's mission has been to create an emotional exchange with all pet lovers and give them moments of happiness to share with their pet .

The winning idea

Extending the concept of Italian Design to the animal world , creating real fashion collections of clothing and accessories for dogs: this is the brilliant intuition of Dario Croci , born from the desire to combine the family experience in the textile sector with the study of market trends.
In 2018 Croci debuted on the catwalks of Milan Fashion Week , presenting the FW18/19 collection with a fashion show organized in an exclusive location in Corso Como.

Crosses in the world

The Croci world knows no borders: in addition to the solid presence in Europe involving Spain , France , Germany , in 2019 the company surpassed the Great Wall, opening a branch in Zhongshan specialized in research and development, production and quality control. A strategic step to expand the business in the Asian market and create modern and technologically advanced products, with a unique design.